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Research ArticleResearch and Reports

Effective Marketing Strategies for a Medical Laboratory Science Program

Kendal Beazer and Kenton Cummins
American Society for Clinical Laboratory Science April 2023, DOI: https://doi.org/10.29074/ascls.2019002154
Kendal Beazer
Weber State University
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Kenton Cummins
Weber State University
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Article Figures & Data

Figures

  • Figure 1.
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    Figure 1.

    Survey questions sent to NAACLS-accredited MLS and MLT program directors.

  • Figure 2.
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    Figure 2.

    Percentage of responses from program directors when asked about marketing their program.

  • Figure 3.
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    Figure 3.

    Percentage of MLS program directors that have seen a shortage of laboratory personnel, if they believe marketing could help and whether marketing will be a priority in the coming year.

  • Figure 4.
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    Figure 4.

    Percentage of programs using select marketing methods.

  • Figure 5.
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    Figure 5.

    Percentage of MLS/MLT programs that have social media accounts. Excluded from this graph are Snapchat and Pinterest, which accounted for less than 2% of responses.

  • Figure 6.
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    Figure 6.

    An example of an individual typing in “mls programs” into the Google search engine, using the extension Keywords Everywhere.

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American Society for Clinical Laboratory Science: 37 (2)
American Society for Clinical Laboratory Science
Vol. 37, Issue 2
1 Apr 2024
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Effective Marketing Strategies for a Medical Laboratory Science Program
Kendal Beazer, Kenton Cummins
American Society for Clinical Laboratory Science Apr 2023, DOI: 10.29074/ascls.2019002154

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Effective Marketing Strategies for a Medical Laboratory Science Program
Kendal Beazer, Kenton Cummins
American Society for Clinical Laboratory Science Apr 2023, DOI: 10.29074/ascls.2019002154
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Keywords

  • ASCLS - American Society for Clinical Laboratory Science
  • MLS - medical laboratory scientist
  • MLT - medical laboratory technician
  • NAACLS - National Accrediting Agency for Clinical Laboratory Science
  • SEO - search engine optimization
  • medical laboratory science
  • marketing
  • medical laboratory technician
  • Education
  • NAACLS

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